I Help Businesses Thrive Through Story-Selling
And Strategic Innovation
Are you struggling to clearly articulate your business message, leaving your potential customers confused and hesitant to buy?
Do you need expert guidance to transform your business narrative into a powerful story that attracts and retains loyal customers?
Are you ready to unlock your business's true potential with strategic insights and innovative approaches that drive growth and profitability?
Hutch & Co can provide the expertise and strategies to master your message, discover new opportunities, and propel your business forward. If you're established but drifting, or a start-up caught in the doldrums, we offer the navigation skills and harness the wind to set you back on course.
Hutch on the set of the AM Show
-Plato
Tell Your Story
Throughout history, storytelling has motivated millions, built empires and altered lives.
In politics, the ability to tell stories separates winners from losers.
I can help you define and craft an authentic story
Drawing on the writings of great storytellers throughout history I have analysed styles and stories, filtering them through the lenses of modern thinkers like Joseph Campbell in ‘The Hero’s Journey’ and Christopher Booker in ‘Seven Basic Plots’, to create simple guidelines for successful storytelling.
Five Phase Strategic Process
The Exploration Phase
Deep dive into your business to understand its direction and vision. Using the Memoropaedia tool to catalogue what you know
The Hunch Phase
Join knowledge dots to discover opportunities Brainstorming and identifying potential innovative strategies.
The Proving Phase
Testing and validating the strategies - the Periodic Table of Business
The Going Live Phase
Implementing the strategies and launching them into action.
The Review Phase
Analysing the results and refining the approach for continuous improvement.
2 Half Day Workshops
Day 1
Memoropaedia
Seven Basic Plots
Hero's Journey
Day 2
Example of great stories
What Stories can you tell?
Craft your own story
2 Half Day Workshops
Day 1
You can't sell a secret
Periodic Table of Business
Understand your business
Day 2
Examples of planning tools
Develop a business plan
Getting market ready





